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Maydi Fall 18 Campaign

Maydi uses only natural fibers and organic yarns in her hand-woven fabrics. The timeless spirit of each piece manifests itself in a 100% contemporary and refined design, carried out through the ancient techniques of hand-knitting, manual weaving-loom and crochet, which are thus revalued.
Maydi believes in the principles of fair trade, hence her designs are developed and produced in collaboration with local Argentine artisans, assuring them fair remuneration and respect for the legacy of their craft and art. Weaving loom is one of the oldest cultural traditions of Aboriginal peoples and a clear statement of the importance of women as transmitters of life and culture in society. 

Photo: Natasha Ygel
Art Direction: Inspiration Room
Maydi Fall 18 Campaign
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